Brand & website design
built to elevate your credibility, conversions, and customer experience.

Bringing brand and business goals together—so your next move makes sense for the business and resonates with the people you want to reach.

Combining strategy, messaging, and identity, we help businesses through those okay... what now? moments:

Launching: Start strong with a clear, credible brand.
Growing: Bring your brand up to speed with your business.
Pivoting: Shift direction without losing what already works.

WORK WITH ME, THE BRAND PACKER

Helping small businesses build brands people connect with.

The best moments often live in the finer details. And over time, those thoughtful interactions become something more—connection, attachment, loyalty. That’s what we want for your brand. Because people form stronger bonds with brands they feel emotionally connected to.

And because what you need to build those experiences often depends on where you are in your business, we’ve created different ways to help you move forward.

BUILD
YOUR
BRAND

Intensives

Intensives give your project a dedicated block of time and our full attention—so we can make decisions, build momentum, and get you to something polished and ready to use. Clear scope, upfront pricing, and a whole lot accomplished in a surprisingly short amount of time.

Strategy & Advisory

Services that look deeply at your brand, audience, message, and foundational strategy. Through research and strategic guidance, we help you uncover gaps, strengthen alignment, clarify your direction, and make more confident decisions about where your business goes next.

Resources

Tools, guides, and useful little goodies to make the work a bit easier. Because sometimes you don’t need a whole service—you just need the right resource to help you figure something out and keep moving.

Considering where you are

No two paths look alike.

Can you see yourself in one of these roles? Where you're at when it comes to building your business determines the services you need. We'll help you with the next steps to move forward.

I’m starting a new business.

I need help getting online.

Hey, we see you.

You're just getting started and need to start selling to buyers. You may need some light branding and want to show you're open for business. Check these packs out.

Brand ID Intensive Website Intensive

We need to look more established.

My business is growing.

ink illustration of person looking to grow business

Let's build your trust and credibility.

You're probably looking to have a better system and visibility. Check out these packs or reach out to discuss your needs.

Bricks2Brand Website Intensive

We need a clear identity and positioning.

I want to strengthen our brand.

Ready to stand apart.

You're looking to become more distinctive, build stronger connection with buyers, and have a clearer idea of who you are (your brand) and where you're business is going.

Bricks2Brand

Discover our super packs. Certified brand power
that gets you closer to where you're going.

Don’t play the ‘Who Wore It Better’ Game. Get Your Brand Outfitted.

Get Your Official Brand ID

Prevent your brand from losing it’s footing.

Quick fixes aren’t enough to build a brand around. Replace uncertainty with a full brand strategy aimed to provide you with a competitive advantage, insight into your customers minds and a plan to follow through.

Explore Bricks2Brand

Meet your Brand Packer™

Zaynab Russell, Brand Strategist & Designer

I’ve always been creative, but just as often I’m sought out for different angles and big-picture thinking. I like to think that’s the left side of my brain getting its say too. It’s always been a pleasure to help both ways, and I find the Brand Wild (my name for the unpredictable market your brand operates in) is so layered and fun to work in, with so much to explore.

Two images of Zaynab Russell, Founder of Novel Spring

“Zaynab has been a tremendous talent and asset. She updated and elevated brands visually through digital and print marketing campaigns, website iconography, event branding, and editorial design. Zay is responsive, reliable, resourceful, and simply remarkable! She is a one-stop creative shop and can complete any project, big or small, from concept to completion. I highly recommend Zaynab for your next project.”

May Suen
Project Manager

“Zay is saving the day! We are overwhelmed and she makes things happen – seemingly easily!”

Barbara Silverman
Visual Media Alliance

“Working with Zay has been incredibly enjoyable and efficient. She communicates promptly and clearly, proposing solutions that improve our projects. Her graphic design skills have elevated our work. She met all deadlines, often delivering early. She conveys ideas beautifully. Her flexibility during changing circumstances was appreciated. We will absolutely hire and recommend Zay again.”

Catherine Seaver
The Pomegranate Center

Brand & website design built to elevate your credibility, conversions, and customer experience.